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TETRIS® Block Puzzle
Since PLAYSTUDIOS became the official mobile licenser of TETRIS, we've been able to massively grow the audience and have become trusted stewards of the iconic brand.
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In June 2024, PLAYSTUDIOS launched TETRIS Block Puzzle — a casual block puzzle game that allows you to earn real-world Rewards while you play. I was able to partner with the Head of New Game Initiatives to conceptualize and pitch new game ideas, develop cohesive narratives aligned with game mechanics, conduct market research to modernize classic gameplay concepts, and strategize fun ways to integrate the myVIP Loyalty Program.
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